Stephanie Whitmore has looked after the Bakehouse business as a consultant to Willoughby PR for almost eight years.
The leading 'one stop shop' supplier of premium continental patisserie, savoury pastries and speciality bread, Bakehouse products are listed in the major supermarkets and on the menus in leading coffee shop chains, restaurants, hotels and other foodservice outlets.
Bakehouse is proud of its product innovation and likes its PR to be creative and inspiring too. The brief is to maximise coverage in the key trade press such as The Grocer, Caterer & Hotelkeeper, Convenience Store or Café Culture for example.
Our hardworking – and cost effective – campaign has achieved consistently excellent results with the aim of increasing Bakehouse's 'share of voice' year on year. To achieve this we have implemented some novel approaches - creative press mailers to make our press launches stand out. These include a Bakehouse branded game of Twister for the launch of a new Danish Twist product and a special branded lunch box for the recent launch of 'Let's Do Lunch' for example.
We have generated extensive press features via surveys; devised and implemented end user campaigns to drive sales and placed and written market comment from experts within the business.
Our impressive results are achieved, not just from a sound understanding of the markets in which Bakehouse operates, but a great working relationship with the client too.